Mike founded Wildlife Works in 1997 with a simple but powerful idea: protecting endangered wildlife requires balancing the needs of the wildlife with the need for work in those rural towns. He established Rukinga Sanctuary on 80,000 acres of land in southeast Kenya to prove that wildlife conservation can attract sustainable development opportunities to rural communities.
UNDP SDG
Sustainable solutions
Description and impact
Wildlife Works' mission is to harness the power of the global consumer to create innovative and sustainable solutions for wildlife conservation. The first proven project was the wildlife reserve in Kenya, the 80,000-acre Rukinga Wildlife Sanctuary, which is now the heart of their 500,000 acre Kasigau Corridor REDD Project that protects an entire wildlife corridor between Tsavo East and West National Parks.
