HSBC opens wealth centre to enhance client experience

HSBC unveiled its new wealth centre at Marina Bay Financial Centre Tower 2, the first of three wealth centres planned for Singapore by the first quarter of 2025.

The centre is part of the bank's broader strategy to scale up its wealth business to serve the burgeoning affluent segment in Singapore, increasing its investment five-fold in its physical network as it pivots its branches into wealth centres to facilitate comprehensive wealth conversations with clients.

Integrating sustainability, technology, and lifestyle elements, it aims to deliver an elevated and differentiated client experience and facilitate meaningful wealth conversations whether it be related to asset building, education for children, family protection as well as next generation planning.

Aligning with the bank's net zero ambition, the centre features wheelchair-accessible countertops, flexible spaces, and automated doors, making it fully accessible to all clients.

Ashmita Acharya, head of wealth and personal banking, HSBC Singapore said: "HSBC's continued investment in physical and digital infrastructure is a testament to its commitment to ensuring every client interaction is meaningful and tailored to their unique needs. The new centre is part of our dedication to providing the best possible environment for wealth management, reinforcing our long-term commitment to Singapore as an international wealth hub."

Re-disseminated by  Wealth and Society